Conceptualized and wrote copy for weekly customer emails, rotating through a strategic mix of content: product features, lifestyle campaigns, events, promotions, giveaways, product launches, brand moments, and a monthly interview series.

Developed detailed design briefs with visual inspiration and supporting copy to guide designers and ensure each email aligned with the intended message and aesthetic.

Reviewed and refined each iteration with the team, managing the process to final publication.

Do it all with Doona

Subject: One solution, endless possibilities
Preview: Doona Car Seat & Stroller makes travel with a newborn effortless
Open rate: 38.44%

Car Seat Safety

Subject: Car seat safety made simple with Doona
Preview: Discover common car seat myths vs facts
Open rate: 39.87%

Back to School

Subject: Why parents love Liki Trike for busy school days
Preview: The pick-up and drop-off essential
Open rate: 38.69%

Spring Blogs

Subject: Spring is here
Preview: Get outdoors with Liki Trike
Open rate: 40.66%

New Color Updates

Subject: The color refresh you’ve been waiting for
Preview: Check out the updated Doona & Liki colors
Open rate: 42.14%

Travel

Subject: Doona is the ideal parenting solution for travel
Preview: Let your summer adventures begin
Open rate: 42.44%

Mother’s Day

Subject: Here’s to all the incredible moms
Preview: Celebrating Mother's Day with Doona
Open rate: 39.68%

Father’s Day

Subject: Here’s to the Doona Dads
Preview: Celebrating the fathers and father figures who show up every day
Open rate: 42.26%

4th of July

Subject: Happy Independence Day from Doona
Preview: Wishing you a great 4th of July weekend with family and friends
Open rate: 41.96%

Car Seat Installation

Subject: Your child’s safety is our top priority
Preview: Install Doona in the car with or without a base
Open rate: 37.47%

Instagram Live

Subject: Join our IG Live with Emily Oster from ParentData
Preview: TOMORROW: Tune in for data-driven insights on conception, pregnancy and parenting!
Open rate: 42.16%

Liki Summer

Subject: Cruise through summer with Liki Trike
Preview: 5-in-1 design that grows with your little one
Open rate: 38.68%

Halloween

Subject: Happy Halloween from Doona
Preview: Enjoy Halloween adventures with Liki
Open rate: 35.83%

Winter Accessories

Subject: Get ready for winter with Doona Accessories
Preview: Keep your little one warm and protected all winter long!
Open rate: 37.34%

SensAlert New Features

Subject: New features for ultimate peace of mind
Preview: Discover SensAlert's new features
Open rate: 42.01%

Christmas

Subject: Make this Christmas unforgettable with Liki Trike
Preview: Order by December 15th for Christmas delivery!
Open rate: 38.22%