DFY Welcome Series

Email #1

Subject: Welcome to DFY

Preview: Built for real life

Email #2

Subject: Discover DFY products built for real life

Preview: Designed for parents, made for the whole family

Email #3

Subject: Say hello to the DFY. R1 Stroller

Preview: The everyday stroller that is anything but ordinary

Email #4

Subject: DFY was made for family adventures

Preview: Everyday moments captured on film

Email #5

Subject: Why parents choose the DFY. R1 Stroller

Preview: Functionality you can trust

Email #6

Subject: Accessories designed for everyday

Preview: Check out DFY accessories

Email #7

Subject: What’s your style?

Preview: Shop DFY’s classic colors

Email #8

Subject: DFY. R1 is your go-2 stroller from birth to 4 years

Preview: Big stroller features. One small package.

Doona Black Friday

Email #1

Subject: Can You Keep a Secret?

Preview: We have something special for you…
Open rate: 38.48%

Email #2

Subject: Get ready for the BIGGEST sale of the year!

Preview: Black Friday came early
Open rate: 38.44%

Email #3

Subject: Our Black Friday Sale Starts Now!

Preview: Shop the sale »
Open rate: 37.44%

Email #4

Subject: Our Black Friday sale is LIVE

Preview: Don't miss out »
Open rate: 38.05%

Email #5

Subject: The Best Christmas Gift – 20% Off Liki Trike

Preview: Make It Yours Now »
Open rate: 34.44%

Email #6

Subject: Happy Thanksgiving! Don’t Miss Our Black Friday Sale

Preview: BIG savings inside »
Open rate: 34.31%

Email #7

Subject: Don't Miss Out – Black Friday Sale

Preview: Make it yours now »
Open rate: 36.38%

Email #8

Subject: The perfect Christmas gift is now on sale

Preview: Don't lose your chance to save BIG!
Open rate: 34.92%

Email #9

Subject: Black Friday Sale Extended

Preview: Don't miss out »
Open rate: 37.52%

Email #10

Subject: Cyber Monday Sale starts now

Preview: Don't miss out – 20% off Liki Trike
Open rate: 36.90%

Email #11

Subject: The Perfect Gift for Christmas – 20% off Liki Trike

Preview: Don’t miss out! Cyber Monday Sale
Open rate: 36.10%

Email #12

Subject: Ends today! 20% off Liki Trike

Preview: Last chance to save – make it yours now »
Open rate: 36.19%

Breast Cancer Awareness

Email #1

Subject: October is Breast Cancer Awareness Month

Preview: Choose the Blush Pink Car Seat & Stroller!
Open rate: 34.23%

Email #2

Subject: Early Detection Saves Lives
Preview: Be proactive when it comes to breast health! Here’s how to check yourself »
Open rate: 35.00%

Email #3

Subject: Helping Women Now
Preview: Shop selected retailers in support of breast cancer!
Open rate: 36.60%

Email #4

Subject: Let's talk about breast cancer prevention
Preview: Read our latest insights series from breast cancer previvor, Vanessa
Open rate: 34.83%

Email #5

Subject: Last chance to shop for a cause
Preview: Support the National Breast Cancer Foundation
Open rate: 33.98%

Email #6

Subject: Doona is a proud NBCF partner
Preview: Together against breast cancer
Open rate: 32.74%