Email Campaigns
Conceptualized and crafted one-off weekly customer emails for two different brands, rotating through a strategic mix of content in line with marketing strategy across all platforms: product features, lifestyle campaigns, events, promotions, giveaways, product launches, brand moments, and a monthly interview series.
Spearheaded email campaign series, including Black Friday promotions, Breast Cancer Awareness fundraising, and a Welcome Series for new customers, ensuring each series was strategically aligned with brand goals and audience engagement.
Developed detailed design briefs with visual inspiration and supporting copy to guide designers and ensure each email aligned with the intended message and aesthetic.
Reviewed and refined each iteration with the team, managing the process to final publication.
Blog Posts
Conceptualized and wrote weekly blog posts aligned with email and social content calendar, maintaining a strategic balance of product feature callouts, lifestyle campaigns, events, and a recurring interview series.
Topics were selected through SEO keyword research and competitive inspiration to ensure content remained engaging, relevant, and genuinely helpful to the audience.
Each piece was supported by credible sources, paired with on-brand photography, formatted for readability, optimized with targeted keywords, and managed to final publication.
