Conceptualized and wrote copy for weekly customer emails, rotating through a strategic mix of content: product features, lifestyle campaigns, events, promotions, giveaways, product launches, and brand campaigns.

Developed detailed design briefs with visual inspiration and supporting copy to guide designers and ensure each email aligned with the intended message and aesthetic.

Reviewed and refined each iteration with the team, managing the process through to final publication.

Lifestyle

Subject: Yes, you can have it all

Preview: DFY R1. is the everyday stroller that grows with your child from birth

Cool Box & Pet Basket Launch

Subject: New Drop: DFY Cool Box & Pet Basket
Preview: Two new reasons to love the DFY. R1 Stroller

Critics are raving

Subject: Critics are raving about the DFY. R1 Stroller
Preview: Here’s why parents are in love with DFY

Lifestyle

Subject: Worth the hype
Preview: The DFY. R1 is your one-stop stroller from birth

Back to School

Subject: Back to school with DFY
Preview: From drop-off to pick-up, we’ve got your back

Summer Giveaway

Subject: Summer Giveaway Win the all-new DFY. R1 Stroller
Preview: The everyday stroller that grows with your child from birth

Diaper Backpack

Subject: Ready for anything with the DFY Diaper Backpack
Preview: The perfect parenting accessory for summer

4th of July

Subject: Cue the sparklers
Preview: Happy 4th of July from DFY

Summer Travel

Subject: Your summer vacation starts now
Preview: Make travel simple with the DFY. R1 Stroller

Father’s Day

Subject: Happy Father’s Day from DFY
Preview: Baby gear designed for parents who do it all

UGC

Subject: POV: you just took DFY out for the first time
Preview: Your new stroller standard

Product Focus

Subject: Stroller features that will exceed your expectations
Preview: Meet the DFY. R1: Exceptional design for an everyday price

Mother’s Day

Subject: Moms deserve the best
Preview: Happy Mother's Day from DFY