Conceptualized and wrote weekly blog posts aligned with the email and social content calendar, maintaining a strategic balance of product feature callouts, lifestyle campaigns, events, and a recurring interview series. Topics were selected through SEO keyword research and competitive inspiration to ensure content remained engaging, relevant, and genuinely helpful for parents.
Each piece was supported by credible sources, paired with on-brand photography, formatted for readability, optimized with targeted keywords, and managed to final publication.
